This year at Baselworld, a show held in Switzerland dubbed “the most important marketplace and trendsetting show for the world’s watch and jewelry industry,” has several announcements in the Android Wear category. Companies like Fossil Brand, Michael Kors and Nixon have all announced their versions of fashionable smartwatches.
Fossil has a line of wearables, including activity trackers and analog watches. The Fossil Q line will “strike the perfect balance of fashion and function.” Three devices – Q Wander, Q Marshal, and Q Motion have touchscreen displays, refined steel and leather accents.
[blockquote author=”Jill Elliott, Chief Creative Officer”]Customers want to be connected to the world around them, and are eager to access information about daily activities, filtered content and their social networks. The expanded Fossil Q line brings creativity, curiosity and connectivity through smarter watches and trackers that enhance their personal style.[/blockquote]
- Q Wander features a curved, multi-finish case with sculpted wire lugs, in a combination of beauty and function. The interchangeable leather strap gives a sense of style that customers come to expect from Fossil. ($275)
- Q Marshal has a rugged case with a bold navy blue plate case artfully paired with vintage-styled leather straps. ($275)
- Q Motion is an activity and sleep tracker sends notifications of calls, texts and activity due to its haptic technology and multi-colored LED lights. Water-resistant up to 50 meters and no need for recharging with coin cell batteries. ($95)
Watch and accessories brand Nixon announced its first ever smartwatch, called The Mission. The Mission is the “world’s first, ultra-rugged sports smartwatch,” featuring a set of apps tailored for sports, and will pair with Nixon’s Misson Control app which will be powered by Surfline, Snocountry and Trace for live surf and snow condition alerts.
Michael Kors also released the Michael Kors Access collection. These watches will have exclusive Michael Kors display faces, interchangeable leather and silicone bands, and also “glamorous versions for women and sporty versions for men,” because this is 2016 yet women apparently can’t be sporty, nor men glamorous. The models will start at $395.
[blockquote author=”Michael Kors”]I’m in the business of making people’s lives easier through fashion, I thought, ‘Why can’t tech accessories be chic and glamorous?'[/blockquote]