Google Glass has only recently become available in the UK after Google’s recent announcement that the wearable device and their explorer program will be open to the Brit’s. But this move to bring Glass onto UK shores has already been met with opposition from privacy groups and some Cinema associations.
UK Cinema chain VUE and the Cinema Exhibitors Association trade group have acted early on and have announced a ban of Google Glass in any of its establishments and will request that the device is removed before the movie begins or that Glass is not brought into the cinema auditorium, whether a film is playing or not.
Google have already had a fair bit of flack in their direction relating to Google Glass so this is probably of no surprise to them and they have been quick to respond to the UK cinema industry by issuing the following statement:
“We recommend any cinemas concerned about Glass to treat the device as they treat similar devices like mobile phones: simply ask wearers to turn it off before the film starts. Broadly speaking, we also think it’s best to have direct and first-hand experience with Glass before creating policies around it. The fact that Glass is worn above the eyes and the screen lights up whenever it’s activated makes it a fairly lousy device for recording things secretly.”
The company have previously advised its users not to become “glassholes” by issuing an etiquette guide when using Glass out and about in public and it looks like they will have to include cinemas too.
What do you think of UK movie theatres banning Glass ?