Nike announces new limited edition Fuelband SE


We all thought that Nike was about done with the fitness smart-hardware business, but out of the blue they have announced a new limited addition Fuelband, with a shade of gold. Keep in mind that there is already a “rose gold” option available, and the two pretty much look the same really, you’d have to put it under a light.

It remains unclear what Nike’s intentions are or whether this was some of the last gas left in the tank.

If gold strikes your fancy, you can grab one of the limited quantities available at for $149 today.