Samsung working with Under Armor for smart wearables


A recent meeting between Samsung’s vice chairman and the gigantic sports wear brand,Under Amour, has sparked rumours that both company’s may be looking to develop smart wearable products together.

Samsung’s possible plans to partner up with the well-known sports wear brand could lead to some interesting developments that would add a serious punch to their already growing line up of smart wearable devices, it would also allow the company to compete with the other major partnership in this space which is Apple and Nike.

Both Samsung and Under Amour made no comment on the meeting but expect to see a possible partnership in the near future.

Source: WSJ Blog